”Let’s Go Brandon” Is Gonna Be America’s Hottest New Money-Making Mind-Virus

We at JOURNOS believe that art, freed from the author, belongs to the recipient. So art can mean something particular to you, or me, separate from any authorial intention.

With that in mind, Brandon reads the "Let's Go Brandon" meme not as a political slight against President Joe Biden, but rather as a constant and enduring message of positivity and reinforcement to Brandon himself. It's uttered by NASCAR fans, Southwest airlines pilots, politicians, and an assortment of hoodies and camouflage tees, and it makes Brandon feel pretty great.

What does it all mean beyond a great self-esteem boost for at least half of our duo? 

"Let's Go Brandon" started as a misrepresented chant centered around race car driver Brandon Brown, and became a right-wing meme, which then followed the career track of many memes these days and transformed into a “cryptocurrency meme coin" called LGBcoin ...

... which “allows owners to digitally voice their support for America and the American dream.”

That sounds like self-esteem all around. And we get into it in this episode, along with the market value of meme coins, whether "Brandon" is the new "Karen," and the idea that ideas themselves are using humans to propagate and evolve. So — who's paying whom, exactly?

It's a race to the finish and to the spoils go the victors. Vroom!