12 Days of JOURNOS, Day Three: Get on the Influencer Bus

On the Third Day of JOURNOS, Brandon tells the story of three women who met over the social medium of a cheating boyfriend, bought an old school bus, and went on a road trip across the US, scattering feel-good news stories across this great nation and then creating their own content like a bunch of Johnny Appleseeds of the Influencer Economy.

Beating back our cynicism, we ask whether this is an earnest voyage of discovery, or just a good opportunity to generate some Intellectual Property, addressing thorny questions of how it's any different than travel writing of yore and whether the jorts industry is behind it all. 

Then we shift gears and coast downhill into a discussion of how a generation is incentivized to broadcast their lives, one clip and NFT at a time, in hopes of monetizing its way to some new micro-celebrity middle class. Brandon wonders if we're any different, and Stephen smashes the subscribe button.

Everybody in the water hole!